The new Accord site supports the February 2008 launch of the all-new Honda Accord. It dynamically introduces the car and provides a landing pad for marketing campaigns and the current TVC. A key technologically intelligent feature of the car is VCM (Variable Cylinder Management) which allows the engine to seamlessly transition between 6, 4 or 3 cylinders as circumstances require. Users can view VCM in action on the site, by interactively altering the driving conditions to see how VCM functions in standard and challenging driving terrain. Creatively, the site sets new standards for online brand execution and user experience, and has exceeded all expectations for this exciting Honda relaunch.